MaddenTurf is a membership and strategy platform for competitive Madden and College Football gamers: guides, tips, playbooks, and a creator network. I started it at Alabama in 2013, and I still build and run it today.
Competitive Madden and College Football players had plenty of places to watch gameplay, but almost nowhere to get organized, current strategy. Scheme breakdowns, playbooks, and tips were scattered across forums, Discord servers, and one-off YouTube videos, hard to trust and harder to keep up with once a new game dropped every year.
I saw the gap and built MaddenTurf to fill it. One platform where serious players could get vetted guides from real creators, join a membership community, and come back every season instead of hunting the same information down again from scratch.
I won a Madden tournament at Alabama. People started asking how I got so good, so I started making YouTube videos to teach it, back before YouTube was the obvious place to do that. It got real traction.
I taught myself to build an eBook and published my first one, going deeper than a video could.
I built the MaddenTurf website and turned it into a membership platform, back when sites like that were still a new idea in competitive gaming.
I made the biggest pivot in the business's history: shifting the primary membership model from yearly to monthly for steadier recurring revenue, while keeping creators able to sell their own guides individually with a revenue share. It works for both sides.
I am more hands-off day to day now, but I still run the operations myself: payments, making sure content stays current, and marketing, on payment rails independent of any other business in my portfolio.
I shipped a full season turnover: a new game hub and content archive to carry the site into the new Madden and College Football cycle.
I launched three new strategy guides, a defensive guide, an offensive guide, and a budget tip-vault entry, each sold as a one-time paid product between $10 and $25.
I shipped a full homepage revamp, adding a Just Dropped content band, a clearer membership hook, and creator credibility elements to turn more visitors into members.
MaddenTurf has been profitable for most of its life since 2013, running on its own PayPal and MemberPress rails, separate from everything else in my portfolio. It brings in over $100K a year at this point, built on an average member ticket of about $30 a month.
Because Madden and College Football are seasonal games, membership rises and falls with the release calendar rather than staying flat year round. In season, MaddenTurf carries 500 or more active members, fed by a guide pipeline and a creator network I built and still manage myself.
MaddenTurf shows I do not just design and ship a site and walk away. I built a real membership business in 2013 and I am still running it in 2026, through a creator network, a content pipeline, a major pricing pivot, and a homepage funnel that keeps converting. That is the same standard I bring to any business I take on.